How to Get Testimonials That Sell Your Business

How to Get Testimonials That Sell Your Business

Asking customers for testimonials? Try including a prompt with your request. Something to avoid you ending up with generic “This company is great!” comments.

Basecamp is the case study of case studies for this:

Try asking:

What was life like before they chose you? (hint: rubbish)

How have things improved since becoming your customer? (hint: great, boosted sales, higher productivity, happier smiles in the office)

What was it about your service you liked the most? (hint: focus on a USP or something that separates you from your competitors)


About the author
Founder Club

Founder Club

Read case studies & stories from Founders building successful businesses.

Founder Club

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Founder Club.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.