How to Get Testimonials That Sell Your Business

How to Get Testimonials That Sell Your Business

Asking customers for testimonials? Try including a prompt with your request. Something to avoid you ending up with generic “This company is great!” comments.

Basecamp is the case study of case studies for this:

Try asking:

What was life like before they chose you? (hint: rubbish)

How have things improved since becoming your customer? (hint: great, boosted sales, higher productivity, happier smiles in the office)

What was it about your service you liked the most? (hint: focus on a USP or something that separates you from your competitors)

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