If you send an email and no one opens it, does it drive any sales?
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
The #1 reason I've been able to drive $100+ million in email marketing revenue:
Getting emails opened.
Here are 10 types of subject lines (with examples) that get opened and drive purchases: pic.twitter.com/cdPMORp9s5
1. How To
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Share a useful guide with your audience.
Why It Works: Content with clear benefits gets clicks.
Basic Example: “How to get tan without hurting your skin”
2. Self Interest
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Appeal to people’s self-interest.
Why It Works: We’re all naturally interested in ourselves.
Basic Example: “Take this quiz to identify your skin type”
Real quick
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
Grab the Ultimate Subject Line Swipe File here:https://t.co/eoZZelEm01
3. Questions
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Ask a question.
Why It Works: People have a natural desire to answer questions.
Basic Example: “What are your Summer plans?”
4. Authority
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Present an authority figure.
Why It Works: People tend to listen to those with trust/authority.
Basic Example: “7 tanning tips from top dermatologists”
5. Comparisons
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Compare two things.
Why It Works: Comparisons can be helpful, and they create a tiny bit of drama.
Basic Example: “Tanning oil vs sunscreen: which is better?”
6. Name Dropping
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Use the name of a famous person, brand, or idea.
Why It Works: Famous names attract attention.
Basic Example: “The secret to Donald Trump's tan”
7. Lists
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Start a listicle.
Why It Works: Lists are easy to consume and often attract attention.
Basic Example: “7 ways to tan without hurting your skin”
8. Scarcity
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Make people afraid of missing out (this is a specific form of FOMO).
Why It Works: It creates urgency to take action ASAP.
Basic Example: “Sale ending in 48 hours”
9. FOMO
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Makes people afraid of missing out.
Why It Works: It creates urgency to take action.
Basic Example: “Summer tans start in Spring”
10. Interesting News
— Phillip Rivers 💡 (@thePhilRivers) April 5, 2023
What It Does: Send news to your list.
Why It Works: If the news is interesting, people enjoy reading it.
Basic Example: “CDC releases new advice on tanning”
