5 easy ways to improve your on-page SEO 💡
— Ahrefs (@ahrefs) May 3, 2023
Most on-page signals are small ranking factors—but they're within your control and well worth optimizing.
Let's get to it: pic.twitter.com/1mMDLt00l0
1️⃣ Mention your keyword in the URL
— Ahrefs (@ahrefs) May 3, 2023
Google says to be succinct and use words that are relevant to that page's content.
Our target keyword for a blog post was "how to get on the first page of google", so we used that in the URL👇
/blog/how-to-get-on-the-first-page-of-google
2️⃣ Mention your keyword in the title tag
— Ahrefs (@ahrefs) May 3, 2023
A title tag is an HTML code tag that wraps around the page title.
You'll see it displayed in search engine results, social networks like Twitter, and browser tabs.
It's a tiny ranking factor, but still worth making use of. pic.twitter.com/wUP6bXVlUQ
3️⃣ Wrap the visible page title in an H1 tag
— Ahrefs (@ahrefs) May 3, 2023
H1 tags are HTML code used to mark up page titles.
Place the title of your article in a prominent spot *above* the body of the article, such as in a <h1> tag.
You should also include your keyword where relevant. pic.twitter.com/ZVKBctbEuR
4️⃣ Use subheadings to improve readability
— Ahrefs (@ahrefs) May 3, 2023
Subheadings can help Google to better understand the content on your page.
Plus, doing so makes it easier for readers to skim and digest the content, which can have an indirect impact on SEO.
Use them only for *important* subtopics: pic.twitter.com/7XXkoQiAPt
5️⃣ Showcase the author’s expertise
— Ahrefs (@ahrefs) May 3, 2023
Google has a preference for ranking content that is written by experts, so demonstrate that on your page.
A few ways to do that:
- Indicate sources clearly
- Offer background info about the athor
- Ensure the content is factually accurate pic.twitter.com/1enphhB67O