Instantly AI is a SaaS company that offers cold email outreach software. Founded by Raul Kaevand and his team, the company has achieved over $20 million revenue. Here are some of the key growth strategies and tips that contributed to their rapid success:
Growth Strategies
- Leveraging an existing agency: Before launching Instantly AI, Raul and his co-founders ran a lead generation agency. They built the initial version of Instantly AI to use for their own agency, which provided them with their first 20 or so customers when launching the SaaS. Having an existing business that could utilize and validate the software was a great starting point.
- Focusing on a specific niche: Instantly AI targets businesses needing cold email outreach. By focusing on solving a specific problem for a defined target market, they were able to build a product that resonated and gain traction quickly.
- Launching on AppSumo: Although Raul cautions this isn't the right approach for every SaaS, launching on the AppSumo platform helped Instantly AI get initial exposure and users. It enabled them to gain some early momentum.
- Deploying their own product for growth: One of Instantly AI's most effective growth strategies was using their own cold email software to reach out to potential customers. They sent short, personalized emails highlighting how the product helped them achieve success, which attracted interest. Essentially, the product itself became a powerful customer acquisition channel.
- Leveraging content marketing: Instantly AI invested in content across Twitter, YouTube, and by building a Facebook community focused on cold email strategy. Their Facebook group grew to 6,000 members, becoming a valuable resource for potential customers and establishing the brand as a thought leader in the space.
- Gathering feedback to reduce churn: With a 10% monthly churn rate, Instantly AI realized the importance of proactively engaging customers to ensure their success with the product. They implemented churn surveys and started offering one-on-one calls and webinars to help customers get the most value from the software.
