The biggest mistake you're making when testing UGC:
— Social Savannah (@social_savannah) May 2, 2022
NOT testing multiple versions!
If you spend all of this effort filming UGC, you better be creating many ad iterations out of it.
Here's my framework for testing UGC variations ⤵️ pic.twitter.com/1SPt3OWe6C
Tip #1
— Social Savannah (@social_savannah) May 2, 2022
Recognize that we are only marketers... we, unfortunately, cannot tell the future. Instead of trying to guess what the best hook is for your ad, test different intros to your ad.
Come up with at least 3 hook ideas. Try to have each hook address a top pain point. pic.twitter.com/ArFDMl3X5e
Tip #2
— Social Savannah (@social_savannah) May 2, 2022
Change up the timeline slightly for each ad version. This is such an easy way to get more ad versions without having to do an entirely new ad.
Use different text overlays and animations too! pic.twitter.com/egLjgAvDP9
Tip #3:
— Social Savannah (@social_savannah) May 2, 2022
Repeat this process WEEKLY! In high spending ad accounts, you should be launching many ad iterations every week.
This is why for my clients, we film new UGC each week and deliver multiple ad iterations to my clients each Friday.
Let's work ➡️https://t.co/ZyjkI8FQZ0 pic.twitter.com/pMhcsrV1an