We went from 0 to 1 million users in 9 months 😋
— David Park (@Davidjpark96) March 24, 2023
Here are all of the growth hacks we used to scale our startup 🧵
1. Partner with new influencers
— David Park (@Davidjpark96) March 24, 2023
With the changes in social media algorithms, follower counts mean almost nothing 😳
Instead of paying ~$2500+ to a large influencer, you could pay ~$250 to someone who is just starting out but getting pushed by the algo
The ROI is much better!💰 pic.twitter.com/RMg1wyiYSg
Tips:
— David Park (@Davidjpark96) March 24, 2023
- Go to the hashtags your audience watches and see which accounts have been getting views
- If a new-ish account has multiple videos with 100k+ views, it's GOLD
- Negotiate a price they're happy with, then see if you can get a discount for a bundle deal
- Be nice 😊
2. Borrow someone's face 😳
— David Park (@Davidjpark96) March 24, 2023
What would happen if BTS made a new TikTok account and started posting?
All videos on the new account would go viral because the algo would push the videos back to their fans
Find someone your audience recognizes to be the face of your account 😊 pic.twitter.com/pMyZW3S7P1
For us, it was MengMengDuck 🦆
— David Park (@Davidjpark96) March 24, 2023
He already had a student audience, so we paid him to post videos on our new Jenni AI account ✍️
Creators are usually very open to this idea because then their main page doesn't get diluted with ads 🤠
With his face, we started going viral 🤯 pic.twitter.com/kxtECTnEKq
We got 7 million+ impressions in the first month 😵💫
— David Park (@Davidjpark96) March 24, 2023
Our Jenni AI videos were being pushed to MengMengDuck's original audience ⚡️
The best part?
After he set the foundation of our account, we were able to bring in new creators to take over and continue the growth ✨ pic.twitter.com/WNuXDRYx2f
Tips:
— David Park (@Davidjpark96) March 24, 2023
- Repost vids on all platforms (Reels, TikTok, YT Shorts)
- Post 1+ videos per day
- Initially, post vids similar to what the influencer posts on their main account
- We paid $4000/mo for MMD who had 500k followers, but you can get someone cheaper for similar results!
3. Explore and then exploit 💥
— David Park (@Davidjpark96) March 24, 2023
Experiment with a wide array of video types, but once you find a video that does well for your account, your goal should be to somehow turn that video into a series 🎥
Continually repost the same video with slight twists to maximize views 👀
Our video series "POV: You have an essay due" has probably generated 40 million+ views overall 🎉
— David Park (@Davidjpark96) March 24, 2023
It was essentially the same video over and over, multiple times a week, yet they consistently went viral
But there is an even crazier growth hack once you find your viral series 😇 pic.twitter.com/628h6bGcJC
4. Multiply your accounts 👶
— David Park (@Davidjpark96) March 24, 2023
If you have a video series that continually goes viral, you can post it on multiple accounts and reap the benefits again
Currently, we have about 5 different Jenni AI accounts all posting similar content 🤯
Here's one of our accounts with 48 followers that remakes videos that do well on the main account 😊
— David Park (@Davidjpark96) March 24, 2023
In some cases, the account with 48 followers gets MORE views than our main account with 55k followers...even when posting identical videos 🤯
Follower. Count. Don't. Matter❗️ pic.twitter.com/Ka0Ds1uSE5
5. Have a sticky product ❤️
— David Park (@Davidjpark96) March 24, 2023
The unsexiest yet most important step...have a great product 🦾
- Easier for your vids to go viral
- Once vid goes viral, higher conversion rates
- Creators organically create content about your product (for free)
Sorry, there's no hack for this 🥲 pic.twitter.com/xMW10Pxfcq
Without a sticky product, users flowing through your conversion funnel won’t stick around. Any spark (like going viral on TikTok) won’t lead to a long-lasting flame 🔥
— David Park (@Davidjpark96) March 24, 2023
With a sticky product, you may end up on one of the most viral twitter threads in history 😋
Thanks @heykahn! pic.twitter.com/0c38qa1Bwq
These are some of the growth hacks we've uncovered from 0 to 1 million users 🥳
— David Park (@Davidjpark96) March 24, 2023
And we are constantly devising new strategies so that we can now go from 1 to 10 million users!
We do have a few more growth hacks up our sleeve, but we'll reveal those later down the line 🤓