Here’s a quick way to keep your brand’s tone of voice buzzing and bouncing.
Go through your copy and find any “don’t” or “not” or “no” or other nuggets of negativity. That’s the last thing we want your reader to think. Instead, flip those words and phrases right round. Turn them into can-do, yes-yes, win-win language.
As you can see, you get another bonus too. Your copy becomes shorter and punchier. It’s a positive result all round.