Plug in the positivity

Plug in the positivity

Here’s a quick way to keep your brand’s tone of voice buzzing and bouncing.

Go through your copy and find any “don’t” or “not” or “no” or other nuggets of negativity. That’s the last thing we want your reader to think. Instead, flip those words and phrases right round. Turn them into can-do, yes-yes, win-win language.

Turn this negative..

…into this positive

Don’t forget to order by 31 Dec

Remember to order by 31 Dec

Please do not hesitate to contact us

Please contact us

Do not click on strange URLs

Avoid clicking on strange URLs

There’s no risk

Zero-risk or risk-free

As you can see, you get another bonus too. Your copy becomes shorter and punchier. It’s a positive result all round.